Standard or Custom? A Mid-Market Manufacturer's Guide to Choosing the Right Robotic Platform Without Overpaying or Underbuilding
The decision between standardized robotic platforms and custom-engineered automation solutions is one of the most consequential—and frequently mishandled—choices a mid-market U.S. manufacturer will make. Choosing incorrectly in either direction carries significant financial consequences: over-engineered custom systems drain capital, while undersized off-the-shelf platforms constrain growth. This article provides a structured framework for making the right call based on operational reality rather